Chicago, Illinois -- The Eastland Disaster Historical Society (EDHS) recognized the exceptional work of 88 Brand Partners, a local advertising and branding agency located in historical Printers Row, at an event held on May 12, 2016 at the McCormick Bridgehouse & Chicago River Museum downtown. During the event, descendants of Eastland Disaster survivors and victims shared stories of their families’ struggles on that tragic day in 1915.
At the event, EDHS thanked the 88 Brand Partners team for the work they did to rebrand the organization in advance of the 100-year anniversary of the 1915 sinking of the S.S. Eastland, Chicago’s single greatest loss-of-life tragedy. 88 provided EDHS with everything from a new logo to a completely redesigned website, to new stationery, and also created labels for The 844, a limited-edition beer brewed in partnership between EDHS and Chicago’s Ale Syndicate, made to commemorate the 844 lives that were lost on the Eastland.
“At 88 Brand Partners, we strongly believe in preserving Chicago’s history, which is a treasure that we must protect,” said Michael McGuire, president and CEO of 88 Brand Partners. “Brands are the essence of our most important stories and 88 Brand Partners is so proud to have supported the Eastland Disaster Historical Society and their efforts to preserve and tell the stories of the people affected by the tragic event.”
To note, nine survivors and victims are featured on The 844 Commemorative Beer tags that 88 created, and descendants of three of the survivors and victims on the tags shared stories at today’s event.One of the descendants who spoke was the granddaughter of a survivor and a founder of EDHS. She shared her grandmother’s story of survival of how she was trapped between decks for several hours. The descendants who shared their family legacies at the event were Susan Decker, Barbara Decker Wachholz, Kathy Guy (Aanstad family), Valerie Bower (Selig/Swangren families) and Colleen Ringel (Schlentz/Thomas families).
“88’s integrated strategy, planning, copy and design created communications that ultimately cultivated a more meaningful connection between the EDHS brand and our audiences,” said Ted Wachholz, EDHS executive director and chief historian. “EDHS would never have been able to afford to pay even a small portion of the costs involved in all of the work that 88 did -- the contract for work was valued at nearly $200,000.”
About 88 Brand Partners: 88 Brand Partners is a full-service and evidence-based strategic branding and advertising agency that is independently owned. The agency builds and extends brands, and develops targeted advertising campaigns to create meaningful relationships between organizations and their audiences. At 88, strategy drives the creative process. The agency leads the industry in work for “high-stakes decisions” brands and successfully markets the intangible. For more information visit 88brandpartners.com.
Thank you to the Harbinger Group for composing this press release.
Check out photos from the event HERE.